In an increasingly fierce and aggressive market that is constantly evolving, brands are a tool that make a company attractive and different. Branding is a term used in the field of marketing and is defined as the process through which a brand is created and built up based on values that are directly or indirectly with the name or logo/mark that the public will identify us by.
An essential part of this process lies in creating intelligent, creative and strategic elements that differentiate a brand identity. From here experiences and sensations are born, which endure over time ensuring the success of our brand. This creation process will serve to position our company or activity in the business world thanks to its powerful value and strong corporate identity.
To develop the brand and achieve the exposure to connect with potential clients, some key factors to bear in mind are: knowing the target audience, providing an authentic personality to our brand, implementing measures while creating a culture around this, aiming for simplicity, a careful image design and correct visibility. Communication also plays a very important role, in which off-line and on-line media must go hand in hand. Other aspects, such as belonging to a group and storytelling are methods that will ensure the brand stands the test of time.