The client portfolio of the 21st century is called networking. But it is much more than that. In recent years, it has become an essential tool for business owners and entrepreneurs. It is defined as building a network of high quality contacts to generate business opportunities through developing relationships with a diverse range of professionals connected in some with your company’s business.
This is the reason why co-working has become so invaluable. It is the perfect environment for networking, as people from a variety of industries gather in the same place to pool together their professional activities and requirements. Their aim is not only to generate business and future collaboration to build a successful business career, but also to find new clients, funding, suppliers and to advance the promotion of their products and services.
The best strategy for generating profitable networking is a combination of online and offline methods. Online channels and professional social media enable you to make contacts with people in your field and to learn about the opinions and experiences of key figures in your industry. Attending events and meetings is the ideal opportunity for promoting your product and allows you to make visual contact with the participants.
In addition to the extra assistance with your projects, sharing a space with other co-workers allows you to develop personal relationships which, over time, may turn into close friendships. Working from home, on the other hand, limits your chances of making contacts on a daily basis.